In today’s age, it’s common to glorify entrepreneurship and equate it with high risk appetite. However, in most cases and especially in the US, there's no real risk. The risk is so negligible, it might as well be zero. Real risk would blow our minds - it's unimaginable, incomprehensible.

• imagine free soloing El Cap or
• fighting on the frontlines of an active war zone

That's real risk. So out there that your brain rejects it entirely, that's real risk. Almost none of us know what risk really is.